Our website had humble beginnings – I think it’s likely that many of us can relate to that.
We start a company, and in this day and age, it’s generally apparent that some kind of web presence is important. Often, our first web site is more of an electronic business card than anything.
While we’ve been developing web sites since the late nineties (luckily, Wayback Machine came later and can’t show you our matching Geocities sites, but rest assured, I promise there were loud patterned backgrounds, obnoxious midi music and animated gifs!), when we put up Arcade’s first site, we knew how to put the site together, but had no clue what to put on it.
After all, we didn’t really know yet what we were going to do. (We’re still evolving even now!)
Worse yet though, when we were just making our first round of cold calls, we didn’t have any pictures to our name. What could we post pictures of when we hadn’t really begun to do our thing? The first site was text heavy, with no pictures beyond a photo of Jason from his PM days, and our first logo.
We learned fast though, and once Mary came on board full time and had the hours to devote to an updated site, another iteration of Arcade’s site was born, and lo and behold, there were images. Lots and lots of images. Much of our work was still done out of a home office or at clients’ sites though, and we still had very few of our own images. Our site had a problem we like to call ‘Stock Image Syndrome.’
Over time, we moved into the office, invested in a passable camera, and have been working to fill our site with pictures that actually feature our location, our workshops and our smiling faces.
Now, we’re moving into the next iteration of upping our content game, with our first series of videos.
Last month, we held a customer appreciation event, and opened up a testimonial booth where our clients could talk about what it was like to work with us, and our favorite photographer Ben Bender created the beautiful video featured on our front page.
We think it’s a great way (along with the images on the site, and the podcast) to let potential clients know a little bit about who we are, before the first meeting.
Throughout the month of November, in keeping with the gratitude theme that Thanksgiving inspires, we’re going to be featuring our clients, on the blog, on the podcast, and by sharing more videos from the event on LinkedIn.
As always, contact us for more information on how you can up your game with regards to your content, your site or your business!